Introduction
This document pertains to personal data, which refers to information about any living individual (referred to as the “Data Subject”) that is not already publicly available. The Data Protection Act (DPA), Privacy and Electronic Communications Regulations (PECR), and the General Data Protection Regulation (GDPR)—a comprehensive EU-wide regulation—aim to safeguard and strengthen the rights of data subjects. These rights include protecting personal data, preventing its unlawful processing, and ensuring its free movement within the EU. Note that GDPR does not apply to data already in the public domain, such as information from Companies House. URBAN HEATING LTD is pleased to provide the following GDPR information:
Who We Are
URBAN HEATING LTD is a UK-based plumbing and heating company.
Personal Data
Urban Heating and Plumbing uses the information collected from you to deliver services and share marketing content that we believe may interest you or your business. By initially contacting Urban Heating and Plumbing, you agree to us maintaining a marketing conversation with you until you either opt out (which you can do at any time) or we choose to stop promoting our services. Urban Heating and Plumbing also acts as a data processor on behalf of its clients. When operating solely as a data processor, Urban Heating and Plumbing follows client instructions and strives to ensure full GDPR compliance for the client. We may collect personal data from forms and surveys you complete, records of our correspondence and phone calls, and details of your visits to our website, including but not limited to data like Internet Protocol (IP) addresses. Urban Heating and Plumbing may occasionally use this information to identify its visitors and gather statistics on visitor behavior and transaction details during business operations. Our website employs cookies—small pieces of data stored on your device—that help us enhance your experience. Visitors who do not want cookies can adjust their browser settings to block them before using the Urban Heating and Plumbing website. The data we hold about you and your business includes all details we’ve collected, including sales transactions and third-party information sourced from public records or suppliers like credit agencies. Urban Heating and Plumbing only collects data necessary to provide its services and does not sell or broker your data. However, your information might incidentally appear in data we’ve acquired from a third-party list broker on behalf of a client.
Who We Share Your Personal Information With
Urban Heating and Plumbing will not share your personal data with third parties unless: it’s required for a service or product outlined in your contract; it’s a prerequisite for a service or product you plan to use (with prior notification); we’re conducting marketing under our legitimate interests; or it’s legally mandated. This may include:
- Analytics services (e.g., Google Analytics)
- Advertising networks (e.g., Google, Facebook, Bing, or Amazon)
- Network service providers fulfilling your contract
- Other service providers (e.g., insurance companies) if purchased through us
- Companies we partner with via joint ventures or agreements
- Contractors providing services like device repairs per your contract
- Direct Debit schemes if you use them
- Debt collection or recovery organizations
- Law enforcement, regulators, courts, or public authorities if required or permitted by law
- Potential buyers or sellers if we buy or sell business assets, to evaluate and maintain service continuity
These third parties are restricted from using your data for anything beyond assisting us, except as required by law. We may allow service providers to use anonymized or aggregate data for other purposes. Some data may be transferred and stored outside the European Economic Area (EEA) and processed by staff working exclusively for us, such as those providing support services. We ensure GDPR compliance and secure data handling with appropriate legal contracts.
Cookies
Our website uses cookies and similar tools to improve your browsing experience, deliver tailored content, and analyze traffic. Cookies are small text files stored on your device. They can be “first-party” (set by us) or “third-party” (set by others).
Types of Cookies:
- Necessary Cookies: Essential for website functionality and navigation.
- Preferences Cookies: Store your settings for a better experience.
- Statistics Cookies: Help us understand site usage and improve it.
- Marketing Cookies: Track activity for targeted ads.
Per UK GDPR and PECR, we seek your consent for non-essential cookies via a banner on your first visit, letting you accept or reject cookie categories.
Google Ads
Your use of Google Ads integration follows Google’s terms: https://support.google.com/adspolicy/answer/6169371. Urban Heating and Plumbing can view and manage your account, storing your Google Ads account number and receiving user tokens, campaign settings (e.g., budget, creative), and performance metrics (e.g., clicks, impressions). This data helps optimize campaigns but isn’t shared with third parties (see “Who We Share Your Personal Information With”). Main provider: Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland. Terms: https://marketingplatform.google.com/about/analytics/terms/gb/. Privacy details: https://policies.google.com/privacy?hl=en. Transfers outside the EEA use standard contractual clauses (Art. 46 GDPR) or adequacy decisions.
Google Analytics Privacy Policy
Our website uses Google Analytics to track usage, collecting data like age, gender, interests, visit frequency, pages viewed, and prior websites visited. This helps us analyze traffic, remarket services, and enhance our site. Features like remarketing and demographics reporting are enabled. Google Analytics collects your IP address (not your name) and uses cookies to identify returning users, solely for Google’s use. Learn more: https://www.google.com/policies/privacy/partners/. Opt out: https://tools.google.com/dlpage/gaoptout. Provider: Google Ireland Ltd. Terms and privacy links as above.
Legal Basis for Processing
To fulfill Urban Heating and Plumbing’s contractual and legal obligations and pursue legitimate interests, such as promoting our services or those of our clients.
Consent
By agreeing to this notice, you consent to Urban Heating and Plumbing processing your data as outlined. Withdraw consent anytime by emailing info@urbanheatingandplumbing.co.uk, calling 01245 377719, or writing to us (see below).
Disclosure
Urban Heating and Plumbing may share your data with third parties solely to process work on our behalf, requiring GDPR-compliant handling. We don’t sell your data but may disclose it to meet legal obligations or enforce our Terms and Conditions.
Retention Policy
We process data during contracts and retain necessary data for seven years post-contract to meet legal requirements, after which unneeded data is deleted.
Data Storage
Data is stored on UK servers; no personal data is stored outside the EEA.
Data Transfers
While we don’t store data outside the EEA, service-related transfers (e.g., international transactions) may occur. We ensure third-party processors meet high privacy standards via contracts, adequacy decisions, or PCI compliance.
Your Rights as a Data Subject
While Urban Heating and Plumbing holds or processes your data, you have rights including access, rectification, erasure, restriction, portability, and objection to processing or profiling. If we deny an access request, we’ll explain why, and you can challenge it. Request details on what we hold by contacting us.
Complaints
To complain about data handling, contact Urban Heating and Plumbing’s Operations Director. If unresolved within 30 days, contact the ICO. Details:
URBAN HEATING LTD, Attention: Operations Director, 2 Printer’s Yard, 90a The Broadway, London, England SW19 1RD
Phone: 01245 377719
Email: info@urbanheatingandplumbing.co.uk